OFF Line announces a partnership with the Miss Keio beauty pageant

keio

OFF Line Co., Ltd. (Tokyo; Koichi Ishizuka, President), which operates Japan’s largest Photography-based SNS, Photozou (www.photozou.jp, 3.3M active PC-based users and 2.3M active smartphone-based users) announces a partnership with the 2014 Miss Keio beauty pageant. Registered AirTalk users will have the opportunity to communicate with and cheer on the contestants. AirTalk, an OFF Line service, is a location-based communication app that doesn’t require a live data connection to communicate handset to handset.

The Miss Keio contest will be held at Keio University’s Mita campus, west hall, on Monday November 24th. Doors open at 12:20pm with the contest beginning at 1:00pm.
The Miss Keio pageant official homepage can be found at misskeio.jp; please contact the Keio advertising research society at misskeio@koad.jp for more information.

AirTalk allows users to post public messages and communicate with users in a 200m radius. Using the AirTalk service will thus allow contestants and viewers alike the chance to create a lively yet intimate atmosphere. With a data connection, AirTalk may also be synced with one’s Twitter account so as to post local messages onto the internet. OFF Line will also use the Miss Keio event as a chance to beta test some new AirTalk features scheduled for future release.

AirTalk takes advantage of iBeacon-style BLE (Bluetooth low energy) technology that allows users to send and receive data without a live internet or data connection via Bluetooth and Wifi connectivity. Developed in-house by OFF Line Corporation, AirTalk operates roughly 10x faster and in a wider service area than current iBeacon technology.
Company Information

OFF Line Co., Ltd.
Location: Tokyo, Shinagawa-ku, Kamiosaki 2-24-13 904
President: Koichi Ishizuka
Established: October 2013
Capital: 44,100,000 yen (including capital reserve)
Business: Development of short-range communications applications (AirTalk) that use Wi-Fi and Bluetooth Low Energy (BLE), photo SNS service management, operations of SNS photo, Internet advertising.
Company URL: http://off-line.co.jp/
AirTalk URL: http://airtalk.off-line.co.jp/
Photozou URL: http://photozou.jp/

[Inquiries about this release]
OFF Line Co., Ltd.
Contact: Morikawa +813-6303-9988 / info@off-line.co.jp